Meet Anita Kirkbride, the social media strategist who redefines success by embracing imperfections. Join us as Anita shares her unique "flawsome" philosophy, a blend of accepting flaws while celebrating awesomeness, and how she prefers the anti-hero approach in helping a business. Through her candid storytelling, Anita tells us how staying true to one's authentic self can be a good cornerstone for social media strategy and success.
For small business owners and solopreneurs, navigating social media can feel overwhelming, but it doesn't have to be. We explore the importance of choosing the right platforms and creating content that resonates with your audience, whether it's a podcast, video, or written post. Through amusing anecdotes like a controversial steak-cooking video, we unpack the nuances of platforms such as Facebook, YouTube, and LinkedIn, and how they can both connect and divide communities. We also highlight the value of authenticity and personalization, essential elements for building a genuine social media presence.
The episode rounds off with an insightful discussion on business collaboration and her unexpected journey into political candidacy. Make sure you stay to the end to hear the always fun 10 questions round, where we get to know Anita a little better!
Our conversation delves into the power of community support, emphasizing that both business and political landscapes thrive on authenticity, innovation, and the courage to embrace one's flaws. Whether you're a small business owner, a political hopeful, or simply seeking to foster authentic connections, there's something here for everyone.
Kimia Nejat of Kimia Nejat Realty
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