Source: Naked Business
Believe it or not, your prospects don’t care about your awards, team photos of years in business initially. Sure it comes into play later in the customer journey.
In the initial stages of the buying cycle when prospects are looking for a solution to their problem, they are not concerned about that stuff.
They want to know does this company understand my problem, can they related to me and what is the next step I have to take to get what I want.
The Way We Navigate
Next I talked about you controlling your own website. Getting away from multiple pages and focusing on longer form scrollable content.