Source: Startup Canada

Rebellious Marketing Tactics to Stand Out with Jana Dybinski – May 14 2019

Jana Dybinsky is the Vice President of Marketing and Culture at the Ottawa-based company Rebel dot com. Rebel is Canada’s leading domain name registry and web and online hosting service that gives the world’s visionaries a place to tell their stories and share their ideas online. Jana is the expert behind Rebel’s notable brand and culture, as she’s transformed the company into an energetic and vibrant industry leader with a beloved online presence that employees and customers are proud to be part of. Rebel is more than a domain registry; they’re people behind a brand who work strategically and purposefully to support their customers from set up, engaging partnerships, hosting migration programs, and even an affiliate program that earns cash for customers who want to spread the word. And, they give back to people and organizations through their changemakers program that provides Rebel Changemakers around the world with access to reduced rates and free products. In this week’s podcast, we will discover how Jana identified and built a culture with and for her team, and how marketing and culture must work symbiotically for companies to gain success and thrive.

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