Do this instead of asking ‘What do you want to be when you grow up?’ with Emily Rodger

Have you ever been given an expectation of what you should be striving for in your career?

A few weeks ago, inside the Ambition Theory Membership, we hosted our first event for adults and kids, and it was a huge success.

Hosted by our member Emily Rodger – a leadership coach and world champion cyclist who rode a bike for the first time at age 27.  When people told her she was too old to become an elite athlete, she defied their expectations and travelled worldwide, winning races.

We unpacked the question ‘What do you want to be when you grow up?’ And how this question can be limiting and why you should be asking different questions instead.

Connect with Emily here 


Ambition Theory Membership includes professional coaching and access to thought leaders every single month. The best part is that you’ll be surrounded by people who are trying to achieve the same level of success that you are. Because you can’t solve your company’s toughest problems on your own. To join, go to 


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