86 – TBCE – Matt Smith – A Skulltaker's Marketing Success Story
Matt Smith is a digital marketer and advertising expert based in Toowoomba, Australia. He is the founder of a successful digital marketing and advertising business that operates in the United States. Matt got his start in the construction industry and transitioned into the world of marketing and advertising after realizing the potential for growth in his own business. He has since worked with numerous clients in the roofing and contracting industry, helping them generate leads and increase their revenue.
Summary:
Matt Smith, a digital marketer and advertising expert, shares his journey from the construction industry to becoming a successful marketer. He discusses how he got started in digital marketing and advertising, and how he quickly scaled his business by working with a prominent roofer in the United States. Matt emphasizes the importance of standing out and being memorable in the industry, and shares his unique branding strategies, such as claiming to have the best hair on the internet and drinking from the skulls of his enemies. He also highlights the significance of follow-up in lead generation, stressing the need for immediate contact and consistent communication with leads. Matt provides insights into his approach to SEO and the importance of owning your website and Google My Business listing. He also touches on the use of AI tools like Chat GPT and the value of personal development and surrounding yourself with successful individuals.
Key Takeaways:
– Stand out and be memorable in your industry by developing a unique brand and consistently promoting it.
– Immediate follow-up is crucial in lead generation, with a call, text, and email going out within the first five minutes of a lead being generated.
– Consistent communication and follow-up with leads is essential, with calls, texts, and emails being sent daily for the first 30 days and weekly thereafter until a response is received.
– Owning your website and Google My Business listing is vital for SEO success.
– Surrounding yourself with successful individuals and joining communities of like-minded people can help you level up and achieve your goals.
Quotes:
– "I've got the greatest hair on Facebook." – Matt Smith
– "If you're the average of the closest five people to you and you're the leader of that pack, you're in the wrong pack." – Matt Smith
– "Success leaves clues." – Matt Smith
– "You're still a tool, even if you're using the best tool out there." – Dennis
– "Your network is your net worth." – Matt Smith
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About the Show
Welcome to our podcast for contractors and business owners, hosted by Lewis Vandervalk of Blue Crocus Solutions. Our #1 goal is to connect with and learn from business owners, thought leaders, and coaches. We talk about their stories, where they have come from, where they are going, and their wins and lessons.
If you want to be a guest on the podcast, email Lewis@bluecrocus.ca, and we can arrange a time if you are a good fit! We are especially interested in chatting with contractors and business owners who have fought through adversity and have the scars, experience, and insights to share from those times.
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