87 – TBCE -Mark Cass's Journey to Entrepreneurial Success

Mark is an author, speaker, and serial entrepreneur from southwest Florida. He has owned multiple businesses and has experienced both success and challenges throughout his entrepreneurial journey. Mark has a strong background in SEO and has helped numerous businesses improve their online presence.


Mark shares his entrepreneurial journey, from starting a metal recycling business to transitioning into the junk removal industry. He emphasizes the importance of owning your time and finding wealth beyond just money. Mark also provides valuable insights into SEO, explaining how it is an algorithm that can be manipulated to improve online visibility. He highlights the significance of Google My Business profiles and the power of reviews in boosting rankings. Mark's approach to SEO focuses on optimizing profiles and consistently obtaining reviews. He also recommends utilizing platforms like Facebook, Yelp, Bing, and Apple Maps to enhance online presence. Additionally, he suggests incorporating YouTube for increased visibility in competitive markets.

Key Takeaways:

1. SEO is an algorithm that can be manipulated to improve online visibility.
2. Google My Business profiles and reviews are crucial for ranking on Google.
3. Utilize platforms like Facebook, Yelp, Bing, and Apple Maps to enhance online presence.
4. Incorporating YouTube can help increase visibility in competitive markets.


– "If you want to be number one on Google, you have to be relevant." – Mark
– "Focus on reviews, focus on optimization, and that's going to get you halfway to where you want to go." – Mark
About the Show

Welcome to our podcast for contractors and business owners, hosted by Lewis Vandervalk of Blue Crocus Solutions. Our #1 goal is to connect with and learn from business owners, thought leaders, and coaches. We talk about their stories, where they have come from, where they are going, and their wins and lessons.

If you want to be a guest on the podcast, email Lewis@bluecrocus.ca, and we can arrange a time if you are a good fit! We are especially interested in chatting with contractors and business owners who have fought through adversity and have the scars, experience, and insights to share from those times.

Find Blue Crocus Solutions on the Web (With some resources)

Get a FREE email script for reaching out to Realtors or Property Managers for Junk Removal: https://realtorscript.bluecrocus.ca/r...
Connect with Blue Crocus Solutions on the web: https://www.bluecrocus.ca/
Check us out and see our reviews: https://www.google.com/maps?cid=14274...
Join our Facebook Group for Junk Removal Marketing Secrets: https://www.facebook.com/groups/14816...
Check out our Facebook Page: https://www.facebook.com/bluecrocusso...

Find our Podcast Here

Spotify: https://open.spotify.com/show/3Wu30Zf...
Apple: https://podcasts.apple.com/ro/podcast...
Google Podcasts: https://podcasts.google.com/?feed=aHR...
Youtube:    • The Blue Crocus Experience PODCAST  

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