Developing a Better Virtual Trade Show Experience

While some manufacturers are waiting out the pandemic in order to resume in-person trade shows, others are exploring the possibilities of setting your own schedule and delivering your own content through virtual webinars and online platforms. In this episode of The Kula Ring, Chris Carolan, Director of Marketing for Rigaku Americas, talks about developing a better webinar experience for customers. He shares his experience attending virtual trade shows for manufacturers over the past year and discusses the challenges of scaling virtual trade show engagement.

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